After 9/11, consumers bought more, much more! It’s a phenomenon psychologists call mortality salience - and it drives an increased desire for goods and services that ‘provide people with a sense of stability’.
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Most industries today find themselves being victims of the ‘think outside the box’ phenomenon resulting in the prefixing RE- to purpose, package, design, launch, etc. How do we work around this vicious cycle?
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Social media platforms offer a world of targeting options. This gives you the ability to narrow down your targeting methods to solely attract qualified leads and, as a result, you trim the fat on your marketing budget.
There are almost 4 billion people on social media. Regardless of the industry, you can be certain that your customers are using social media on a daily basis. Keep them engaged and connected to your brand so that you’re always their first option.
Consumers are faced by a barrage of businesses trying to sell them products or services. A positive social media presence and engaging content gives you the chance to humanize yourself and become more relatable to your consumers on a personal level.
Creative storytelling is the star in this show. Based on the platform, the target audience is bound to change their mindset and expectations around content. Staying consistent yet adapting to the platform tonality is crucial while relaying your brand story.
Extend your brand offering not only across platforms but also across multiple formats on a singular platform. Based on your audience preference, you can work with graphics, images, gifs and/or videos. Bringing in variety allows your followers the freedom of choice when it comes to listening to your story.
Positive interaction encourages brand loyalty and shows people that your customers love your brand.
Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.
When your customers see that there is a human behind the brand, they are more likely to share your posts with a friend. This is a potential new customer added to your portfolio as a result of mere interaction.